Las Madres Neighboorhood Playgroups is a non-profit organization with over 70 neighboorhood groups across Silicon Valley for parents with children under 5 years old. With over a 1,000 members and alumni, along with vendor relationships, they were in need of a new logo and branding to update their look.

 

I started with the logo redesign, updated the drawings to icons, kept the primary colors for recognition and continued the new look through collateral and other Las Madres event support.